Client: University of Michigan Chinese Student Association
Art Direction / Design / Motion Graphics / Video Editing
Celebrasia is an annual event hosted by the Chinese Student Association at the University of Michigan Ann Arbor. The theme for Celebrasia 2011 was "Food Truck Race." I wanted to market this event in the most memorable way possible on a minimal budget. With my friend's filming talents, we released three spotlight videos featuring 3 of the participating organizations leading up to the event. Along with those, I created a quick promo video that was released a few days before the event.
Celebrasia received a record number of attendees in 2011 ranging from students, parents, to professors and was a great success overall.