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These were two concepts I made for fun in my free time. The storyboards illustrate each idea in more detail.
The user customizes his/her shoe-vehicle and races against the CPU in various courses. Scores are automatically recorded and ranked worldwide. Top winners receive a grand prize of some sort. In addition, I thought it'd be cool if there were large screens in Puma stores and customers could use their smart phones as controllers to race against each other in stores.
Using the arrow keys and the space bar on the keyboard, the user launches the puma through the shoe laboratory before the laser zaps it. The user gets a point if the puma makes it through before getting zapped by the beam. If zapped, the puma turns into a shoe and is stacked on the left. The game ends once there are 9 shoes stacked on the left.