Daisy Geng



Daisy Geng


Designer with Microsoft's Skype team
734.546.5054 | me@daisygeng.com






Experience



Microsoft

Designer II | July 2015-Present



POSSIBLE (Formerly ZAAZ)

Senior Designer | December 2013 - June 2015


•   Supported creative leads to help establish brand strategy, content hierarchy, user experience, and look & feel for site redesign
•   Created high fidelity concepts as well as detailed documentation and specifications for responsive site development
•   Conducted accessibility and usability tests on designs
•   Worked closely with developers to see projects through production
•   Took opportunities to fill leadership roles and went on-location for photo and video shoots
Clients included Revlon, BECU, AT&T, KB Home, Holiday Inn, Holiday Inn Express, and Coca-Cola



POSSIBLE (Formerly ZAAZ)

Interactive Designer | September 2012 - December 2013


•   Worked closely with Creative Directors in design for various projects
•   Contributed work towards a new business pitch that won a $3.5 million digital agency of record (AOR) relationship with a Fortune 500 company
•   Juggled 3-5 projects in a week regularly. Consistently hit deadlines on time and at high fidelity
•   Assisted in design, filled production and motion graphics needs to bring interactive experiences to life
Clients included Microsoft, BECU, Coca-Cola, Group Health, IHG, and Revlon



POSSIBLE (Formerly ZAAZ)

Creative Intern | June 2012 - September 2012


•   Assisted Art Director in design for various interactive and print projects
Clients included Audi, Microsoft, BECU, KB Home, and Janus



Tribal DDB

Creative Intern | May 2011 - August 2011


•   Responsible for user experience as well as design concept of microsite
Clients included Robert Wood Johnson Foundation and Holland America Line



Shanghai United Cinemas

Graphic Design Intern | June 2010 - September 2010


•   Prepared trailers for the theater.
•   Created movie poster that was hung in theaters and adapted for PR events throughout China.
•   Originally started off as an unpaid internship, but my poster work helped mend a soured client relationship and the company paid me for the project.



Freelance

Design & Motion Graphics | May 2009 - Present


•   Created motion graphic pieces for UGG which were displayed in New York Times Square and Las Vegas boutiques.
•   Took over Julep’s Instagram account with my nail art, generating their highest engagement in social media to date.
Clients I've worked on as a freelancer: UGG, Epson, Julep, Charter School Administration Services, University of Michigan Dance Mix, University of Michigan Multi-Ethnic Student Assmbly






Awards & Recognition



Silver ADDY Award

Audi Youtube | Production Design



POSSIBLE Hero Award

An award given to two employees each month recognizing their hard work, contributions, and for going above and beyond expectations of their role.





Education



University of Michigan - Ann Arbor

Bachelor of Arts - Design | September 2008 - December 2011


Student Activites: Design Editor of SHEI Magazine (1 Year), Publications Chair & Webmaster of the Chinese Student Association (3 Years), Designer with Michigan Advertising & Marketing (1 Year), Creative Chair of GenAPA (2 Years)


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RevlonBringBacktheShades

Social Campaign / Design

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Revlon.comRedesign

Web Design

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UggHoliday

Motion Graphics

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VideoReel2014

Motion Graphics / Video Editing

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KBHomeSustainability

Webdesign / Video Editing / Motion Study

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PetitePeinture

Photography / Nail Art / Design / Social Media

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GroupHealthOneGoal

Web Design / Production

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AudiYoutube

Web Design / Animation / Production

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CocaColaAmericaIsYourPark

Web Design / Banner Ads / Video Production

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ProjectH2O

Print / Concept

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PumaConcept

Mobile App / Banner Ads

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CSACelebrasia2011

Art Direction / Design / Motion Graphics

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VariousVectors

Icons / Vectors

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VariousIllustrations

Illustrations / Photo Manipulation / Digital Painting

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HIExpressStaySmart

Motion Graphics / Video Production

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SHEIMagazine#22

Art Direction / Graphic Design / Print

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IHG#DiscoverIHG

Motion Graphics / Video Production

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ShanghaiUnitedCinemas

Graphic Design / Poster Design

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