Daisy Geng

Revlon Bring Back the Shades 2013



Client: Revlon

Social Campaign / Design



In 2013, Revlon wanted to bring 5 legendary Super Lustrous shades out of retirement in 2014. Using Facebook, we launched a campaign where their fans could vote for which shade they wanted to to return back to shelves (with colors including ones that were popular in 1988 Revlon Red, 1957 Persian Melon and more). 10 shades, head-to-head, for 5 days. One winning shade crowned per day.

In 6 days, we reached 7.2 million users and received a total of 26,273 total votes. This was Revlon's highest engaged social campaign they had ever ran at the time.








This campaign started off as a Facebook app before it was changed into a social post campaign. These are the designs that we presented before the strategic direction changed.











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