This was part of Ugg's holiday campaign. Initially they only wanted to animate each snowflake from their print campaign like a blossoming flower revealing each associated UGG shoe product for their in-store kiosks in Las Vegas. On a quick turn schedule, I created two sepearate versions, one using 3 of the featured shoes and associated snowflakes and a second version using all 7.
The clients were so happy with the Las Vegas work that they wanted to blow it up on to billboards in New York's Time Square on 3 separate boards (NASDAQ, Reuters, and Bryant Park 42E). There were 2 30-second versions adapted for Times Square, one featuring 2 UGG shoe products and one featuring 3.
New York Times Square